Starting an Advertising Platform

Hello All,

After many years of looking for a good advertising platform, an equivalent to Google Adsense. I have never found one, so i have decided i'm probably going to start my own very shortly. I'm already starting to look at the actual site.

I want to know what you want from an advertising platform? anything at all? (within this subject)

I also would like to know any name suggestions, i already have some ideas but and open to more ideas as i have not settled on one yet.

I hope you will get involved and we can start a fantastic advertising platform.

Best Regards.